FAQ - Online Marketing
Frequently Asked Questions on E Marketing
What is SEO? Search Engine Optimisation
In internet marketing terms, this means getting to the top of search engine pages (or near) for the phrases or keywords that will get you business.
Why should I invest in SEO?
Successful SEO will probably generate the most amount of traffic for your site in the long run; it is the cornerstone of E marketing.
How important are Meta Tags?
Often a buzz word which is poorly understood Meta tags are words, and data behind the pages which indicates what the pages are about to search engines. They may contain other information such as if the age has adult content etc. The human eye does not see the tags (unlike Title tags) they are there for search engine crawlers, however they are not of great importance any longer to major Search Engines and although they should be present are by no means the answer to SEO.
What is PPC Advertising?
Adverts that charge you a small fee whenever someone clicks through on them the most well known version being “Google Adwords”
I’ve been told PPC is very Expensive and can run up large bills is this true?
Marketing costs are always relative but generally speaking PPC is actually very cheap per conversion and also easy to control what you spend. It can be as little as £1 or less per day or as much as £1000+ it depends on what you wish to do and which market you are in. An internet marketing advice expert will be able to provide you a quote for the adwords campaign you wish to run for your business.
Email marketing doesn’t work because it ends up in Junkmail doesn’t it?
It certainly can do but that’s part of the skill of running a good internet marketing campaign. Email marketing is very effective way of keeping in contact with prospective customers and people who have used you in the past.
How do I turn traffic into leads and sales?
If you have a high volume of traffic but get very little in the way of enquires or sales from your site there is a good chance you are making mistakes with you site (or the web designers did) that don’t follow good marketing practices. Calls to action must be direct and obvious. Have an internet marketing expert look over it and see what they suggest.
To contact the internet marketing advice expert and access business to business E marketing advice from the North East Business Advice Centre click on the link below.
